Small business matters. Without locally owned independent business most communities wouldn’t survive. Cash Mobs are one powerful tool in a community-focused strategy to shine a light one one local business. A Cash Mob event at one local business will make other local businesses want to get involved. When a Cash Mob is produced well it will garner local media coverage. local resident interest in the cash mob process and in featured local businesses.
Why does small business matter to a community?
Small business supports community activities both directly and indirectly through sponsorship’s, donations and hiring local residents.
“Small businesses are central to creating jobs in our economy; they employ roughly one half of all Americans and account for about 60 percent of gross job creation, newer small businesses, those less than two years old, are especially important: Over the past 20 years, these start-up enterprises accounted for roughly one quarter of gross job creation even though they employed less than 10 percent of the workforce.” – Ben Bernanke
“Start-ups are responsible for all net job growth in the U.S. economy. During years of recession, net job losses grow at existing firms—those a year and older—while job creation at start-ups stays stable. Start-ups create an average of 3 million new jobs annually, all other ages of firms, including companies in their first full years of existence up to firms established two centuries ago, are net job destroyers, losing 1 million jobs net combined per year.” – Tim Kane, senior fellow at the Kauffman Foundation
If you care about your community help organize a Cash Mob. Support your local business s and shopkeepers and they’ll return the favor.